H-2A Workers

Specializing in provide and manage H2A workers.

T. 813-699-9932

Ag Labor helps farm owners and agribusiness, providing H2A workers for harvesting tasks.

                This advertisement was taken from the AG Labor website: http://aglaborco.com/index.html where they claim they are the H-2A experts.  H-2A refers to a group of migrant workers from varying countries who have filled out the necessary paperwork to work temporarily in agriculture jobs in the USA (H-2A).  This post will breakdown the rhetoric used to entice their audience.

The audience the ad is focusing on is large farm owners, those who would benefit from and potentially hire H-2A workers for harvesting their crops.  We know this is the desired audience based on the language of the ad.  There are requirements businesses must fulfill in order to qualify to hire H-2A workers and AG Labor helps potential employers with the requirements.  Going so far as to be the primary employer, taking care of transportation and housing.  This enables those farms who may not qualify to hire H-2A workers to legally do so. 

The rhetor in writing this ad uses primarily ethos and pathos to sell their services.  With words such as specializing, experts, professional, qualified and certified it helps places the advertiser’s credibility higher.  The observer is impressed and put at ease with these types of words.  Unfortunately, typos can undo some credibility especially in the claim of professionalism.  The ad misspelled processes as listed on the top right column.  They capitalize the F in workforce at the top of the ad causing the observer to wonder if they meant to put a space between the two words, there are other capitalizing discrepancies in the list of services provided.  It is important in maintaining ethos to watch for small typos like these. 

Pathos is addressed by listing nine services potential farm owners would value.   The word choice such as manage, provide, solution and free are all words that appeal to a potential client.  The image used is another form of pathos as it depicts hard work.  The image is of a large field with about twenty-one workers all hard at work.  In the background the observer can see portable toilets, giving the observer a sense of how far the workers have come since the start of the workday.

In addition to the image, the text of the ad also adds visual rhetoric.  The text font is professional and the colors chosen are such that they are easy to read.  The colors are a muted earth tone which are an appropriate choice for the topic of farm labor.  The text itself is simple and to the point, while repeating terms such as work, H-2A, and agriculture to reiterate the purpose behind the ad.  They placed a shadow behind the portion of listed services, this helps the information jump off the page and grab the viewer’s attention.  They also added shadows to the words “Call Today” as well as their phone number to draw further attention there. 

Overall the ad is successful in reaching its audience, informing of their services, sounding credible and using visual rhetoric to their advantage. 

Work Cited:

“H-2A Temporary Agriculture Workers”.  U.S. Citizenship and Immigration Services. 24 Jan 2019. https://www.uscis.gov/working-united-states/temporary-workers/h-2a-temporary-agricultural-workers.